Programmatic advertising, a form of digital advertising, establishes automated systems driven by algorithms and database analysis to complete the ad cost and placement process in real time. Instead of manually choosing where ads appear, it uses AI-driven automation and real-time bidding (RTB) to place ads where they will have the most impact.
At Loud Days, we offer specialised programmatic advertising services, enabling businesses and organisations to reach their target audience and deliver effective and efficient advertising campaigns. As a programmatic advertising agency, we manage the entire process, from strategy to media planning and buying, creative development, data analysis, and management to reporting and optimisation. Our team of programmatic display ads helps clients target specific audience segments across various digital platforms. These services allow for more effective ads and better results on different programmatic advertising platforms.
Programmatic advertising services have emerged as the fastest-developing core of digital advertisement purchases. However, they represent a complex method that most people fail to understand. Businesses struggle to navigate digital programmatic ads because they are as complex as the Google search algorithm. We help you understand programmatic ads while providing your business with their benefits.
Programmatic advertising ensures that the right message reaches the right person at the right time. The moment a user opens a webpage or app, a lightning-fast auction takes place among advertisers, who share information about the visitor and the site. This auction decides which ads the user will be seeing.
At Loud Days, we use new technologies, AI-based data insights, and data-driven automation to ensure your advertisement wins the auction and gets in front of the right customer. We bridge the gap between your ads and audience with the most advanced real-time bidding technology.
A successful programmatic advertising campaign starts with a good strategy. We analyse the client’s business goals, target audience, and competitive landscape to help create a tailored approach. This way, we ensure that every ad is placed where it matters the most, thus driving maximum visibility and engagement.
We set up and deploy data-driven marketing campaigns that match your business marketing needs. The team runs your ads to ensure they are on the best platforms and target the correct audience at the right time across websites, apps, and social media channels.
Unlike traditional advertising, programmatic ads continuously adapt to performance insights. A proven RTB (real-time bidding) or AI-based mechanic optimises a campaign during its run. The targeting, bids, and ad placements can be adjusted to achieve higher influence and less wasted money on advertising.
Each campaign includes transparent, data-rich reporting. We offer detailed analysis on click-through rates (CTR), impressions, conversions, return on investment (ROI), and other key performance indicators. This analysis enables continuous optimisation and performance enhancements.
As a top-tier programmatic advertising agency, Loud Days has gained experience helping businesses all over Australia, mainly in Melbourne, Sydney, and Brisbane, make great mileage.
We use AI-driven programmatic advertising, which allows us to precisely account for your audience through real-time data, behaviour, and intent.
Our approach reduces ad spending waste by blocking irrelevant impressions and maximising your budget by concentrating on your highest-value audiences so that you get the best possible return on investment (ROI).
From start-ups to enterprises, our programmatic campaigns grow with your business, connecting you to a wide network of programmatic marketing platforms.
At Loud Days, we are not just running ads. We engineer high-performance programmatic media buying strategies that leverage each dollar spent. We use real-time bidding (RTB), AI-driven automation, and data analytics to get you in front of the right people and enable your campaigns to deliver measurable results.
With real-time optimisations and AI-powered insights, each ad is designed to maximise ad performance, resulting in increased click-through rates (CTR) and conversions.
Through programmatic ad optimisation, we are continuously building upon high-performing audiences so that you spend your budget on high-intent users who are more likely to convert.
Your brand is presented to audiences on display ads, video ads, programmatic native ads, mobile ads, and social channels, enabling a seamless multi-channel experience.
All decisions are based on real-time performance data, which allows us to relentlessly optimise targeting, messaging, and placements for maximum impact.
Our dedicated PPC specialists collaborate with you to ensure complete transparency in reporting, deliver competitive insights, and provide recommendations for your campaigns to scale.
Yes! Aligning programmatic advertising with key audiences allows small businesses to compete against larger brands. The automatic ad placements ensure the optimal usage of your budget while providing you with instant output. There is more to programmatic advertising than just serving ads, allowing you to extend your marketing plan for brand recognition or to increase sales without excessive spending.
While Google ads run solely on Google’s search and performance network, programmatic ads place your ads on thousands of different websites and social networks. Our programmatic agency uses AI-driven methods to place ads in optimal positions for enhanced performance and reach outside the Google ecosystem.
Programmatic advertisement operates in a cost-per-thousand-impressions (CPM) model, so you only pay when your advertisement is viewed. The cost of these ads depends on the industry, audience and competition. Still, the flexibility of programmatic buying lets you set your budget and control the costs to maximise the ROI.
Success is all about performance. Agencies track engagements, conversions, and return on advertising expenses to determine what is working. AI-based tools allow in-depth analysis and continuous, real-time fine-tuning of campaigns to ensure each advertisement has the desired impact. Campaigns are optimised based on data-driven insights to get better results.
