ecostore creates plant and mineral based cleaners, body care, and baby care products that are healthier and safer for you and your family. Driving sales, increasing brand awareness, and building a community that would communicate with the brand were the priorities. The community’s connection with the brand has significantly increased due to the right social infrastructure and shared love of eco-friendly products.
The social media strategy and ongoing relationship with ecostore has seen an active community reach new levels and has generated high-levels of community driven engagement. Since beginning our work together in June 2014, the ecostore Facebook community has increased by 3,000+ community members, while maintaining an average engagement of 8%. Their Instagram network has increased each month by an average of 19.03% in their following, whilst their engagement has risen from 2.5% to 29.5%.
Key results achieved
ecostore experienced a 50% increase in Facebook likes during the first eight weeks. For a brand with a strong community, leveraging content, content timing and adjustments driven by analytics, the community grew quickly.
Through a petition run via Facebook, ecostore was able to show a leading retailer the support the brand had. Through the ‘power of the people’ shown in the campaign, the range went on a 12-month trial in one of Australia’s biggest retailers.
Instagram just keeps on getting stronger with a 19% increase without advertising spend over a six week period.
We know giveaways and competitions are important for community growth, and ecostore knows how to make it work! ecostore enjoyed over 600 entries into a three week campaign.