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Data-Driven Digital Marketing & Media Agency In Melbourne
Grow your business with digital marketing
Six months down, six months to go, what will the next 6 months bring in the world of digital marketing. It’s
Digital/Online marketing covers all efforts created and implemented online to increase awareness, engagement, and conversions for your business. It covers all aspects of campaigns across social media, content creation, seo services, websites, search engines, google shopping, email marketing, apps, and more. Parts to create successful digital marketing campaigns include a strategy based around your business goals, creative content, technical expertise, and optimisation based on data and analytics.
There’s many digital platforms and channels out there, and we understand it can be overwhelming to decide which ones to use. Limiting your efforts may mean you’re leaving a large portion of your target audience undiscovered, but on the other hand using too many platforms can spread yourself too thin and not provide the best returns possible. We will work with you to focus on the best channels for your business’s goals and place you right where your customers are spending the most time. This could be in search engine results, specific social media platforms, or optimising your website.
The Marketing Funnel is a framework that can help structure your digital marketing campaigns to attract the most amount of people along their purchasing journey. We do this ensuring each piece of content created has a reason and chosen objective behind it whether that be brand awareness, building engagement, gaining leads, or encouraging conversions. From awareness to remarketing we can help find your audience and stay with them to encourage them to complete your desired action.
This question doesn’t have a definitive answer as each campaign will return results at different paces. Optimisation on your search engine optimisation will be a long-term investment that will pay off over time as opposed to Social Media or Google Advertising, which will deliver more immediate results.
An agency like Loud Days can provide you with many resources and opportunities for success and growth, especially for a small business. Data driven campaigns built on strategy can show incredible results. Having a full service marketing agency behind you provides you with a team that has the experience and knowledge required to optimise your output with best practices.