Acciona Australia
ACCIONA is at the forefront of clean energy technology, with over 30 years’ experience in the renewable energy sector.
Our data-driven approach to analytics goes beyond simple reporting, enabling us to make informed and effective decisions about our channels, campaigns, and overall strategy. We gather valuable insights that not only show us the performance results but also provide the underlying reasons behind them. This lets us make well-informed choices that drive success and growth in our marketing efforts.
Are you prepared for the latest update of Google Analytics? Google has launched a significant overhaul with Google Analytics 4 (GA4), becoming one of the few free options for businesses to gather performance data. However, many organisations are still unprepared for this transition. They have existing ad campaigns and dashboards that rely on data from Universal Analytics (GA3). But don’t worry, it’s not too late to adapt to the changes. Loud Days are here to assist you in smoothly transitioning to Google Analytics 4 and ensuring you continue to gather valuable insights for your business.
By now, you may be aware that Universal Analytics ceased collecting new data as of July 2023. However, what you might not know is that Google will retain your Universal Analytics data only until July 2024.
Enable yourself to take full ownership of the data you gather without excessive reliance on front-end developers or IT teams. Google Tag Manager offers a streamlined process for effortlessly adding tags, allowing you to measure your goals, track performance, and make informed decisions without slowing down your website’s speed. With this user-friendly tool, you can efficiently manage tags and analytics, ensuring you have the valuable data you need at your fingertips for driving success and growth in your online endeavours.
Experience the power of data visualisation and marketing analytics through our custom-built Looker Studio dashboard (formerly Google Data Studios). With this user-friendly tool, you can effortlessly visualise and assess your business’s key performance indicators (KPIs) and campaign effectiveness. The dashboard allows you to centralise metrics from multiple sources into one easily digestible display. Say goodbye to data complexity and hello to clear insights with our comprehensive Looker Studio dashboard.
Imagine if your GA4 data seamlessly communicated with your Salesforce data, providing you with a comprehensive view of your customer’s journey. Loud Days CRM Integration offers a better way to marry these two valuable datasets. With our solution, you can seamlessly connect web analytics data, showcasing prospect interactions with campaigns and content, with rich sales data, highlighting the products and services prospects ultimately purchase.
By integrating GA4 and Salesforce, you gain end-to-end tracking and visibility into your customer’s entire journey, from their initial website visit to becoming a customer. Uncover the sources that drive traffic into your sales funnel and identify trends that generate your most qualified leads. With this holistic approach, you can maximise your closed-loop analytics efforts, gaining valuable insights into the true value of your marketing efforts.
Empower yourself with personalised analytics training, tailored to help you harness the full potential of the data at your disposal. Through this training, you’ll gain the skills to take ownership of your GA4 dashboards and effectively measure essential metrics. Discover how to extract advanced insights from your analytics, enabling you to make well-informed decisions and maximise your performance. With this knowledge, you’ll be equipped to utilise your data effectively and drive success in your marketing.
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ACCIONA is at the forefront of clean energy technology, with over 30 years’ experience in the renewable energy sector.
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