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Caring Clothing

Caring Clothing

Caring Clothing sells adaptive clothing for those living with disabilities or limited mobility. Their products and accessories provide confidence, security and dignity to all.

PROBLEM:

Caring Clothing wanted to grow their audience as well as increase the volume of repeat customers.

SOLUTION:

Loud Days sought to increase the number of repeat purchases as well as expand and engage the Caring Clothing target market with a digital media strategy focussing on Paid Search, email marketing, social media advertising and SEO, as well as rejuvenating the website with content updates to yield higher conversion rates.

OUTCOME:

Using Google & Bing Paid Search, social media advertising, email marketing and SEO, the approach resulted in improved user experience prompting an increase in total website traffic by 50%. The benefits of the strategy were also seen in growth to Organic traffic by 45% with Google Ad revenue climbing 80% and Organic revenue up 40%, resulting in a total revenue increase of 80%.