Caring Clothing sells adaptive clothing for those living with disabilities or limited mobility. Their products and accessories provide confidence, security and dignity to all.
PROBLEM:
Caring Clothing wanted to grow their audience as well as increase the volume of repeat customers.
SOLUTION:
Loud Days sought to increase the number of repeat purchases as well as expand and engage the Caring Clothing target market with a digital media strategy focussing on Paid Search, email marketing, social media advertising and SEO, as well as rejuvenating the website with content updates to yield higher conversion rates.
OUTCOME:
Using Google & Bing Paid Search, social media advertising, email marketing and SEO, the approach resulted in improved user experience prompting an increase in total website traffic by 50%. The benefits of the strategy were also seen in growth to Organic traffic by 45% with Google Ad revenue climbing 80% and Organic revenue up 40%, resulting in a total revenue increase of 80%.
