5 Essential SEO Concept For CIOs

March 23, 2023 Insights

Establish a strong relationship with your organisation’s CIO by developing a mutual comprehension of these five fundamental search concepts. As the executive accountable for overseeing, implementing, and managing information and technologies in your organisation, the Chief Information Officer is a crucial SEO ally.

Having the support and comprehension of the CIO throughout the decision-making and prioritisation processes can be immensely beneficial for the Chief Marketing Officer (CMO).

Indeed, this should not be an adversarial relationship; rather, it should be a symbiotic one.

Establishing a strong relationship between marketing and technology at the executive level is critical in delivering the rich, personalised experiences that today’s hyper connected consumers demand.

How can you enhance your CIO’s knowledge of the value of SEO and foster closeness in this crucial interdepartmental partnership?

Here are some search concepts you should ensure your CIO is familiar with.

The Effects of Page Speed and UX on SEO Results

The significance of a rapid, seamless browsing experience for searchers was emphasised by the Core Web Vitals and the broader Page Experience update.

Google employs the CWV metrics – Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift – to obtain a better understanding of users’ experience on your page.

If you meet the minimum CWV thresholds, you meet Google’s page speed requirements.

Your pages will not be punished for not excelling in the Core Web Vitals metrics.

Rather, you may be losing out on valuable opportunities to gain an extra boost that could help you surpass your competitors in search.

Make sure your CIO has access to this Advanced Technical SEO Core Web Vitals Guide so they can develop an understanding of how these requests on your support tickets translate directly to increased visibility and site traffic.

A Content Delivery Network (CDN) can also help achieve your SEO page speed objectives by delivering content from geographically dispersed servers closer to the searcher.

These servers cache your page content, allowing it to be served more quickly and easily when needed, reducing page latency and load time.

When CIOs work together with SEO and content marketers, the business impacts can be clearly visible.

This is particularly true with Core Web Vitals since recent research (disclosed by BrightEdge) has shown that this collaboration can result in up to 58% improvement in performance.

Technical Site and CMS Errors: Their Impact on SEO Effectiveness

Technical errors present in your code and CMS (content management system) can lead to various issues, such as impeding crawling and hindering indexation, security threats, orphaned pages, and duplicate content.

Providing a method to prioritise your SEO-related technical requests can assist your CIO and their development team.

Is this error causing any vulnerability or preventing users from accessing the site?

Don’t let it get lost among redirect requests.

Educating your CIO about the most common types of technical errors that can affect rankings can help them identify potential issues arising in requests from other departments.

Another crucial aspect where the CIO and SEO collaborate is the utilisation and implementation of AI (artificial intelligence).

This is where several CMS may lack.

AI can be utilised to improve site and customer experiences with intelligent content recommendations, SEO-friendly outputs, and automated quick fixes for critical errors.

Security Impacts Of Data And SEO

The CIO is fully aware of security and compliance issues, so there’s no need to educate them on this matter.

What can help is demonstrating to your CIO that you are mindful of the security risks and taking steps to assess those risks before making requests of their team.

The worst-case scenario is an anti-SEO CIO who became that way after a breach or other major issue they attribute to an optimization requested by SEO or marketing.

Show your CIO that you are knowledgeable about the SEO spam tactics that hackers are using to inject code, implement harmful redirects, and manipulate your site.

As we are in the midst of an explosive data growth revolution and Web 3.0, data compliance and user privacy become important for SEO, data scientists, and CIOs.

When making a request that could raise the dev team’s eyebrows, share your risk assessment.

Be proactive and address arguments against the optimization by demonstrating to the CIO that you value security as much as they do.

How Schema Functions

Structured data markup does not impact your page’s ranking but it assists search engines in comprehending your page’s content.

This may lead to valuable Featured Snippets, providing your brand with additional SERP (search engine results page) real estate and functionality.

Schema is the preferred markup type for search engines, including Bing, Google, and Yandex.

Incorporating schema into your pages assists Google in matching your page to a relevant query by providing the required context, making it an essential part of your SEO approach.

Adding and testing schema becomes increasingly difficult as the site size increases, necessitating the CIO’s understanding of it at the enterprise level.

It’s worth sharing resources like schema.org and Google’s in-depth guide to structured data with your CIO.

Automating schema through technology is possible, but it’s crucial to have manual checks in place to guarantee its effectiveness.

It is only effective if the meaning and context of your markup accurately convey the message to the search engine.

To ensure that your markup is doing its job, it’s essential to involve your CIO in deciding which markup to automate and which is better off hand-coded, so they understand the markup and the reasoning behind it.

CRM Support Of SEO

Making customers the top priority is crucial for any CIO and all types of SEO platforms.

As SEO gains more attention in the boardroom, it is crucial to ensure that your CRM system assists in managing your leads and customer data.

CRM is utilised by SEO professionals to transform prospects into sales and enhance their overall performance across the organisation.

Although various CRM systems have other purposes, it is important that the CIO assists in selecting the one that aligns with the goals of SEO and content teams.

With the emergence of CDPs (customer data platforms), DAMs (Digital Asset Management), and DMPs (digital management platforms), the CIO’s role is critical in:

Selecting the right system and ecosystem partners for SEO and marketing technology.

Integrating technologies that enhance the customer and user experience.

As the collaboration between CMOs and CIOs strengthens, so does the relationship with SEO. Providing a successful customer experience online demands speed and quick responsiveness.

The significant transformation and interest in technical SEO as the most efficient and long-lasting marketing channel imply that the CIO plays a crucial role in the SEO revenue equation.

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